WHATSAPP BUSINESS API

Business conversations that drive Real Results

Send rich messages, automate customer interactions and deliver personalised experiences with the WhatsApp Business API.

Official WhatsApp API
Secure and compliant
Built for scale
WhatsApp Business Chat Preview
Promotions and offers
Transactional notifications
Customer support
Rich media messages
FEATURES

WhatsApp Business API features

Deliver rich, interactive and secure conversations on WhatsApp at scale.

Rich messaging

Send text, images, videos and interactive buttons to create engaging conversations.

Approved templates

Use WhatsApp approved message templates for notifications, alerts and updates.

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Brand Store
Business Account
Comms Engine
Order confirmed green sneaker

Your order is confirmed

Thank you for shopping with us. Your order #12345 has been confirmed and will be delivered soon.

Track order
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Brand Store
Armchair collection
Exclusive collection just for you
Explore our latest range of premium furniture.
View collection
Share with a friend
Chat with us

Two way conversations

Enable real time, two way communication with your customers at scale.

USE CASES

Business use cases

Connect with customers through timely, interactive WhatsApp messages.

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Brand Store
Business Account
Explore collection
Explore our latest collection
Get 10% off on your next order.
11:24 AM
Shop now
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Marketing campaigns

Share promotions, product updates and offers through WhatsApp.

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Brand Store
Business Account
Your order is on the way
Your order #12345 has been shipped and will be delivered by 12 Oct.
11:24 AM
Track order

Transactional updates

Send order confirmations, delivery alerts and important updates directly to your customers.

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Brand Store
Business Account
Your verification code
Use this code to verify your account
123456
11:24 AM

Authentication

Deliver one time passwords and account verification messages.

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Brand Store
Business Account
Hi! How can we help you today?
11:24 AM
Track my order
Return or exchange
Talk to support

Customer support

Answer customer queries and connect them with support agents.

API integrations and automation

Connect WhatsApp with your existing systems and automate customer communication with ease.

Easy API integration

Integrate WhatsApp with your website, app or existing tools using simple and well documented APIs.

Automate notifications

Set up automated messages for order updates, alerts, reminders and more.

Seamless with your tools

Connect with your CRM, support platform or other business tools to manage conversations in one place.

Send messagePOST12345678{"to": "919876543210","type": "template","template": {"name": "order_update","language": { "code": "en" }}}Send requestEcommerce PlatformOrder updatesCRMCustomer communicationSupport PlatformService notificationsOther ToolsIntegrate with your systems
INSIGHTS

Track and measure performance

Get real time insights into your WhatsApp campaigns and make data driven decisions.

CommsEngine

WhatsApp Analytics

Messages sent
125,430
↗12%
Delivered
123,892
↗98%
Read
98,214
↗79%
Replied
24,680
↗20%
Delivery performance
150K100K50K01 Oct7 Oct14 Oct21 Oct28 Oct
128,450Messages sent

Real time analytics

Track message delivery, reads, replies and campaign performance as it happens.

Campaign insights

Understand what works with detailed reports and audience level insights.

Optimize and grow

Use data to improve your campaigns and create more meaningful customer conversations.

TRUST AND SECURITY

Security and verified business profile

Communicate with confidence through a secure and verified WhatsApp Business profile.

Secure communication

Your messages are delivered through WhatsApp's secure infrastructure.

Verified business identity

Showcase a verified business profile to build trust and credibility.

Security and verified WhatsApp business profile mockup

Trusted by customers

A verified profile helps customers easily recognize and engage with your brand.

Compliant and reliable

Built to meet WhatsApp policies and industry security standards.

KEY BENEFITS

Benefits of WhatsApp Business API

Build stronger customer relationships and drive better business results with a reliable and scalable messaging platform.

Higher engagement

Reach customers on their preferred messaging channel and get better response rates.

Personalized communication

Send relevant and timely messages to create more meaningful customer interactions.

Faster customer support

Resolve queries quickly with real time, two way conversations.

Improved efficiency

Automate notifications and routine communication to save time and reduce manual work.

Trusted and verified identity

Build credibility with an official WhatsApp Business profile.

Scalable for growth

Handle high message volumes reliably as your business grows.

Ready to elevate yourCustomer Communication?

Start using Comms Engine and create more meaningful conversations that drive real business results.

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Comms Engine Dashboard - Customer Communication and Business Growth